We’ve all got that one email. The one with “Dear [First_Name]" or trying to sell you some product you bought three weeks ago. In the early days of digital marketing, addressing a customer by his or her name in a subject line was considered "personalisation". “Today, it is the least. Today’s consumers want brands to understand their likes, anticipate their desires and engage with them as people, not as mere numbers in a spreadsheet. But here’s the real challenge for growing businesses: How do you deliver deeply personalised experiences to thousands of subscribers without working 80 hours a week? The…
